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戴德梁行商业地产全程策划纲要

08-25 19:54:31  浏览次数:766次  栏目:商业地产策划

标签:商业地产策划案,商业地产, 戴德梁行商业地产全程策划纲要,http://www.jzr88.com

    vehicular damages

    建议并列出防止车辆损坏的安全镜,路丘,防护/围杆系统

    7. Advertising and Promotional requirements

    广告与促销需求
    -Information or service counter

    咨询或服务台
    -Stage for performances

    表演台
    -Exhibitions and events area

    展览和节目区
    -Advertising box-lighted and non lighted

    广告版 - 有灯和无灯
    -Postal panels

    广告招贴版
    -LED/plasma screens

    液晶屏/plasma屏
    -Pushcarts and kiosks

    花车和售卖亭
    -Provide brief, location of signs/advertising boxes for designer to produce design

    提供指示牌/广告版的设计摘要与位置予设计师以完成设计
    -Review

    审核

    8.IT infrastructure

    IT基础架构
    -Provide brief for broadband (wired and wireless)

    提供宽频 (有线和无线)设计概要
    -Work with designer on current and future needs

    就当前与将来的需求与设计师合作

    结合商业业态、交通动线与项目的设计图纸等,对体内停车场的设置提出符合商业规律的方案
    Incorporating Commercial Presence, Traffic Movement Axis & Project Design Plans, propose a Setup for Internal car park in accordance with commercial norms.

    PART 3-、市场及租赁计划
    Marketing and Leasing Plans

    1市场调查
    Market Research

    1.1调查市场现状/进行市场分析
    Research on current market conditions/conduct market analysis

    1.2市场优劣势/市场战略分析
    Competitiveness Analysis/Marketing Strategy Analysis

    1.3竞争对手分析
    Competitive Analysis

   

www.jzr88.com 2细分市场及目标
    Market Segmentation and Objective

    2.1市场的细分
    Market Segmentation

    2.2市场目标的确立
    Establishing Marketing Objectives

    3市场战略
    Marketing Strategy

    3.1预算
    Budget

    3.2产品策略(租金表、服务费、价格折扣/优惠)
    Product Strategy (Lease Schedule, Service Charges, Disounts)

    4招商策划
    Marketing & Leasing Planning

    提出适合的租赁条件,确定商铺出租、销售的价格
    Propose suitable leasing conditions; establish leasing/sale pricing for shop space

    5租赁策略
    Leasing Strategy

    5.1建立潜在租户名单
    Establish Name List for Prospective Tenants with landlord’s Leasing team

    5.2确认竞争对手在物业及服务方面的优缺点
    Identify Competitor’s Strengths & Weaknesses in Property and Service

    Part 4-开业前运营顾问咨询及培训计划
    Pre-opening Operation Consulting and Training Plan

    1、物业验收、交接计划
    Property Inspection & Handover Plan

    1.1提供成品保护措施方案

    1.2检查交接资料,确保日后物业管理的正常进行
    Check Handover information; ensure property management in future to be normal

    2、二次装修的管理
    Management of Second Renovation
    Property manager and chief Engineer recruited

    2.1制定二次装修的审批验收程序
    Establish checking & takeover procedure for 2nd Renovation

    2.2制定二次装修的管理制度,包括装修的材料运输、垃圾堆放等要求
    Establish the Management System for 2nd Renovation, including the requirements for transporting of renovation materials, piling of waste, etc.

    3. 物业管理员工岗位职责
    Property Management Job Descriptions

    4、管理处的建立
 &n

www.jzr88.com bsp;  Establishment of Management Office

    4.1办公室位置的选择以及面积
    Location selection and surface area of office

    4.2基本办公设备的采购
    Purchasing of basic office facilities

    5、财务及管理收费标准
    Financial and Fee Collection Standard

    5.1开业前物业管理预算
    Pre-opening Property Management Budget

    5.2第一年度营运预算
    1st Year Operational Budget

    5.3资本预算预测
    Capital Budget Forecast

    5.4通过预算,结合与物价局洽商,提出物业管理收费方案
    Propose Property Management Fee Schedule base on budget, and work with Product Pricing Authoriity

    6、对外委托的工作的合同的签订
    Signing of Outsourcing Work Contracts

    针对需要外委的的保洁、保安、电梯的维修保养,参与合同条款的审核,保证开发商的利益和便于日后物业管理
    Participate in auditing establishing terms and conditions in outsourcing work contracts for cleaning, security, elevator maintenance and servicing, to ensure developer’s interests and ease of property management in the days to come

    7、节能管理
    Energy Conservation Management

    制定节能方案,注意要符合本地的特点,满足日常项目内客户的需要。
    Establish Energy Conservation Program, ensuring it to be sensitive to the local conditions of city, satisfying on-going requirements of clients

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